Pro-social behaviours are actions which aim to help others. For example, http://how-to-write-a-college-paper573.mystrikingly.com/ helping, sharing and caring for others. It seems as though the media can have a positive effect on individuals. It can have an influence on pro-social behaviour, and there are different explanations which help us to understand how the media does it. Being exposed to pro-social behaviour is one way in which the media can have a positive effect on people. Essentially, this explanation argues that when people are exposed to pro-social behaviour on TV and other sources of the media, they then become influenced by it.
For example, if a character in a TV programme does something helpful, this explanation would argue that the person, who is exposed to this pro-social behaviour, would be affected by what they are seeing and this would then mean that they will copy that pro-social behaviour and also become helpful in real life. Greenberg carried out an analysis of popular children’s programmes in the US and found that there were an equivalent number of pro-social and antisocial acts.
